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Crypto + Web3 Thought Leadership

Leading the Charge in Crypto PR: How Ditto PR Has Been the Trusted Partner for Top Crypto Projects

Introduction: Setting the Gold Standard in Crypto PR

In the rapidly evolving world of cryptocurrencies, blockchain, and decentralized finance, having a trusted PR partner is crucial for success. Since 2017, Ditto PR has been that partner, setting the gold standard in crypto public relations. With a portfolio that reads like a who's who of the crypto world, we have consistently delivered unparalleled media coverage, strategic counsel, and tangible results.

The Caliber of Our Clients: A Testament to Our Expertise

Our client list speaks volumes about our expertise and the trust the crypto community places in us. From exchanges like Uniswap and Bitstamp to institutional providers like Anchorage Digital and Bakkt, we've worked with the best in the business. Our work extends to various sub-sectors within crypto, including NFTs, Web3, and blockchain protocols, serving clients like MakersPlace, Royal, and Algorand.

Knowledge and Experience: Navigating the Complex Crypto Landscape

The crypto space is complex and ever-changing, requiring a deep understanding of the technology, regulatory landscape, and market dynamics. Our team, led by CEO Trey Ditto, has been at the forefront of crypto communications and Web3 PR, helping clients navigate challenges and seize opportunities. Whether it's advising on tokenomics, crafting narratives around decentralized finance, or positioning a project in the NFT space, our knowledge is second to none.

Results-Driven Approach: Media Coverage That Matters

When it comes to media coverage, we don't just aim for quantity; we aim for quality. Our clients have been featured in top-tier publications like The Wall Street Journal, Forbes, and TechCrunch, as well as specialized crypto outlets. This targeted media strategy not only boosts brand awareness but also drives investor and consumer engagement, ultimately contributing to the project's success.

Case Studies: Real-World Impact

  • Monero: We helped this privacy-focused cryptocurrency gain mainstream attention, emphasizing its unique value proposition in a crowded market.

  • Hiro: As a Bitcoin developer platform, Hiro needed to reach a technical audience. Our targeted PR strategy achieved just that, resulting in increased developer adoption.

  • Anchorage Digital: Being the first federally chartered crypto bank, Anchorage required a nuanced PR strategy. We successfully positioned them as a pioneer in institutional crypto services.

  • Ledger As the top hardware wallet provider, Ledger faced intense competition and security concerns. Our PR efforts reinforced their market leadership and consumer trust.

The Future: NFTs and Web3

The crypto landscape is continuously evolving, with NFTs and Web3 being the latest frontiers. We are already making waves in this space, representing high-end NFT marketplaces like MakersPlace and Royal, as well as Web3 projects like Unstoppable Domains.

Conclusion: Your Trusted Partner in Crypto PR

In a sector as dynamic and complex as crypto, you need a PR partner who can keep up. Ditto PR has been that partner for the top projects in crypto for over seven years. Our caliber of clients, depth of knowledge, and track record of results set us apart.

Crypto Case Studies

Ledger @ CES

Blockchain & Crypto

Media Relations

Ditto secured an extensive list of coverage of mainstream outlets and specialized crypto trades, as well as top tier publications, to drive interest towards Ledger's new product launch.

See Case Study

Fintech & Financial Services


Anchorage needed to differentiate from its competitors as an institutional custodian that offered the most advanced technology in the space through messaging, brand positioning, and strategic media outreach.

See Case Study
Hiro: Bitcoin Unleashed 2022

Blockchain & Crypto

Digital & Social

Hiro was one of the key sponsors of Bitcoin Unleashed 2022. Ditto stepped in to help the developer tools builder amplify their involvement at Bitcoin Unleashed 2022 with a social media campaign that established them as a key player in the blockchain technology space.

See Case Study

Blockchain & Crypto

Media Relations

Monero is a safe, secure, untraceable cryptocurrency that is decentralized and uniquely maintained by a community of core developers.

See Case Study

Navigating the Regulatory Maze: How Institutional Investors Can Communicate Effectively Amid Changing SEC Rulings


In a landmark decision, a federal appellate court recently overruled the U.S. Securities and Exchange Commission (SEC) for denying Grayscale Investments' application to launch a Bitcoin ETF. This ruling has far-reaching implications for institutional investors, particularly those operating in highly regulated industries like ETFs, Hedge Funds, and Wealth Management. In this blog post, we delve into the communications challenges and opportunities that arise from such pivotal regulatory shifts.

The Regulatory Landscape

The SEC has traditionally been cautious about approving Bitcoin ETFs, citing concerns over market manipulation and investor protection. However, the appellate court's decision could signify a turning point in how digital assets are viewed by regulatory bodies. For institutional investors, this means adapting to a changing landscape and preparing for potential new investment vehicles.

Communications Challenges

Navigating the complexities of regulatory changes is no small feat. Communicating these intricacies to stakeholders, clients, and the public adds another layer of challenge. Missteps can lead to reputational damage and legal repercussions, making it crucial for companies to align their communications strategies with compliance requirements.

Aligning with Compliance

To mitigate legal risks, it's essential for communications to be in lockstep with compliance teams. Before any external messaging is disseminated, it should undergo rigorous legal review to ensure it doesn't violate any regulations or mislead investors. A robust compliance framework acts as a safeguard, allowing companies to communicate externally without fear of liability.

The Role of Specialized PR Firms

Working with a PR firm that has deep knowledge and experience in the financial and regulatory sectors can be a game-changer. Such firms can offer invaluable insights into crafting messages that resonate with your target audience while adhering to compliance standards. Their industry-specific expertise can help you navigate the complexities of media relations in a regulated environment, ensuring that your public image remains untarnished.

Navigating Media Relations

Engaging with the media requires a nuanced approach. Companies must strike a balance between promoting their services and maintaining compliance with regulatory guidelines. Here, the do's and don'ts are not universal; they are often industry-specific, making the role of specialized PR firms even more critical.

Case Study: Grayscale Investments

Grayscale's handling of its communications before and after the appellate court ruling serves as an instructive example. The firm maintained a measured approach, providing factual updates to stakeholders while avoiding speculative commentary. This strategy not only kept them in compliance but also bolstered their reputation as a reliable and transparent institution.


The recent appellate court ruling in favor of Grayscale Investments marks a potential shift in the regulatory landscape for digital assets. For institutional investors, this change presents both challenges and opportunities in external communications. By aligning closely with compliance teams and partnering with specialized PR firms, companies can navigate these complexities effectively.

Our Senior Team of Experts

Sam Shillet

Sam Shillet

Sam is Media Relations Specialist with five years of PR experience at Ditto under his belt. He has worked with top projects in Crypto+Blockchain, Fintech, Consumer Tech, Professional Services, and beyond. His results include coverage in The New York Times, The Wall Street Journal, Fortune, and Billboard, among others. Before joining Ditto, Sam worked at Group SJR. There he focused on content creation and development for various Fortune 500 clients, while also working with creative teams on social media copy.

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Nick Rodriguez

Nick Rodriguez

After graduating with a degree in Advertising from the University of Oregon (Sco Ducks) Nick began his professional career as a Marketing Intern at the Banc of California, which is where his budding passion for finance and investing was kicked into overdrive. He then moved into the world of communications after taking a position at Melrose PR where he was able to put his crypto and blockchain expertise to use and develop as a young professional before moving to Ditto.

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Anouk Morin

Anouk Morin

Anouk Morin is Web3 PR Lead at Ditto PR, a New-York based PR agency specializing in emerging technologies, ranging from crypto to AI. Anouk specializes in crafting communication strategies and fostering thought leadership for crypto accounts. Before joining Ditto, she honed her expertise at Havas Blockchain in Paris, the Web3 division of Havas, where she worked on building crypto companies’ visibility in the space. She graduated from Audencia Business School with a Master in Communication.

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