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Wealth Management Thought Leadership

Navigating the Future: How RIAs Can Effectively Communicate Their Use of AI and Emerging Technologies


The world of wealth management is undergoing a transformation, thanks in part to the advent of AI and other cutting-edge technologies. From algorithmic trading to predictive analytics, these innovations offer Registered Investment Advisors (RIAs) unprecedented capabilities. However, leveraging these tools effectively isn't just a matter of integrating them into your operations; it's also about communicating their benefits and limitations clearly to clients. This article explores how RIAs can approach this task.

The Challenge: Bridging the Knowledge Gap and Managing Expectations

Technological Literacy

While many clients may be tech-savvy, the intricacies of AI and advanced technologies may be beyond their grasp. Translating tech-speak into language that resonates with clients can be a daunting task.

Overpromise and Underdelivery

The excitement surrounding these technologies can sometimes lead to inflated expectations. Striking a balance between highlighting the potential advantages and keeping expectations realistic is key.

Ethical and Compliance Concerns

Emerging technologies often navigate a complicated landscape of ethical and regulatory considerations. RIAs need to anticipate questions about data security, fairness, and compliance.

The Strategic Approach: Clarity, Transparency, and Education

Make It Relatable

When discussing complex technologies like AI, it's crucial to tie them back to client benefits. Instead of discussing algorithms or data sets, talk about how these tools can offer personalized investment strategies, quicker reactions to market changes, or enhanced risk assessments.

Maintain Transparency

While AI and emerging technologies offer exciting possibilities, they are not without limitations or risks. A transparent discussion about the capabilities and constraints of these tools will build trust and credibility.

Offer Educational Resources

Consider creating a range of educational materials—from blog posts to webinars—aimed at enhancing client understanding of these technologies. By becoming a source of reliable information, you position yourself as a thought leader in the field.

Desired Results: Informed Clients, Strengthened Trust, and Enhanced Business Performance

Better-Informed Clients

An educated client is more likely to be engaged and satisfied. Clear communication ensures that clients are not only aware of the technologies you're using but also understand their value.

Strengthened Trust

Transparency in communication fosters trust. Clients who understand how and why you're using advanced technologies will be more confident in your capabilities and decision-making.

Enhanced Business Performance

Ultimately, the right communication strategy can boost your business performance. When clients understand and appreciate the technology behind your services, it can lead to increased retention, more referrals, and ultimately, growth in assets under management (AUM).


The integration of AI and emerging technologies in your practice isn't just a technological shift—it's also a paradigm change that calls for a thoughtful communication strategy. By focusing on clarity, transparency, and education, RIAs can bridge the knowledge gap, manage expectations, and turn technological advantages into compelling value propositions for their clients. Effective communication in this space isn't just about keeping up with the times; it's about leading the way.

Featured Case Studies

Vise AI

Fintech & Financial Services


With a Series A funding announcement already on its way, Vise was also on a mission to tell its teenage founder story in the AI / Financial industry aiming to disrupt a $85T market.

See Case Study

Blockchain & Crypto

Media Relations

Anchorage had a relative lack of diversified media coverage and needed mainstream and crypto media coverage as it launched out of stealth mode, to position the company as a leader in crypto custody.

See Case Study

Unveiling the Mystique: How RIAs Can Communicate the Benefits of Alternative Investments


The portfolio landscape is diversifying, and alternative investments—ranging from private equity and real estate to hedge funds—are increasingly becoming a key component of sophisticated investment strategies. While they can offer diversification, higher returns, and a hedge against market volatility, alternative investments also come with complexities that can be daunting to clients. Registered Investment Advisors (RIAs) face the challenge of effectively communicating these benefits and risks to their clientele. This blog aims to explore strategic communication avenues for RIAs in this realm.

The Challenge: Complexity, Misconceptions, and Trust

Complexity of Alternative Investments

With structures and strategies that are often more intricate than traditional assets, alternative investments require a level of financial literacy that may exceed the average client's understanding.

Misconceptions and Stigma

From news stories about hedge fund collapses to cultural portrayals of "risky" venture capital, alternative investments often carry a degree of stigma that can cloud clients' judgments.

Trust and Risk Appetite

Convincing clients to diversify into lesser-known or less-understood asset classes necessitates a deep level of trust. This becomes even more challenging when their risk appetite is not fully aligned with the nature of the investment.

The Strategic Approach: Simplification, Education, and Personalization

Simplify the Complexity

The key to effective communication lies in simplification. Use analogies, case studies, and straightforward language to break down complex terms and structures. Turn intricate strategies into easily digestible information that clients can relate to.

Educate and Inform

The more a client knows, the better decisions they can make. Offer educational resources such as whitepapers, webinars, or seminars focused on alternative investments. This not only informs but also empowers clients, enabling them to feel more confident in their investment choices.

The Strategic Approach: Simplification, Education, and Personalization

Simplify the Complexity

The key to effective communication lies in simplification. Use analogies, case studies, and straightforward language to break down complex terms and structures. Turn intricate strategies into easily digestible information that clients can relate to.

Educate and Inform

The more a client knows, the better decisions they can make. Offer educational resources such as whitepapers, webinars, or seminars focused on alternative investments. This not only informs but also empowers clients, enabling them to feel more confident in their investment choices.

Personalize the Message

Every client's financial situation, risk tolerance, and investment goals are unique. Tailor your communication to align with these individual factors. Explain how specific alternative investments could fit into their portfolio, given their personal investment objectives and risk profile.

Desired Results: Informed Decisions, Strengthened Relationships, and Portfolio Growth

Facilitating Informed Decisions

A client who understands the value and risks of alternative investments is more likely to make informed and confident decisions. This fosters a more collaborative advisor-client relationship, leading to tailored investment choices that truly serve the client’s needs.

Strengthening Advisor-Client Relationships

Transparent and effective communication not only educates but also builds trust. Clients who feel understood and well-advised are more likely to maintain a long-term relationship with their advisor.

Fueling Portfolio and Practice Growth

Effective communication around alternative investments can open new avenues for portfolio diversification and growth. It can also serve as a differentiator for your practice, helping to attract clients who are looking for more sophisticated investment options.


While the world of alternative investments is rich with opportunities, it also comes with its share of complexities and challenges. As an RIA, effective communication is your most valuable tool in demystifying these asset classes for your clients. By simplifying complex concepts, offering educational resources, and personalizing your approach, you can turn the often-misunderstood realm of alternative investments into an avenue for growth, both for your clients’ portfolios and for your practice.

Featured Case Studies


Fintech & Financial Services


Anchorage needed to differentiate from its competitors as an institutional custodian that offered the most advanced technology in the space through messaging, brand positioning, and strategic media outreach.

See Case Study

Fintech & Financial Services

Media Relations is an online, multi-lender marketplace for borrowing and refinancing student loans. Credible wanted to be cited in any story reporters wrote about student loan refinancing.

See Case Study

Communicating the Risks and Rewards of a BTC ETF: A Guide for Registered Investment Advisors


As financial markets evolve, so do the investment opportunities available to both retail and institutional investors. One of the most eagerly awaited possibilities in the investment sphere is that of a Bitcoin (BTC) Exchange-Traded Fund (ETF), pending approval by the U.S. Securities and Exchange Commission (SEC). For Registered Investment Advisors (RIAs), the potential introduction of a BTC ETF presents both a unique opportunity and a communication challenge.

Given the volatile and highly speculative nature of cryptocurrencies, effectively communicating the risks and rewards of a BTC ETF is critical. In this blog, we will explore the strategies RIAs can employ to communicate this innovative, yet complex, investment vehicle to their clients in a manner that is both compliant and compelling.

The Challenge: Balancing Excitement with Caution

Regulatory Uncertainty

Though the industry has matured, cryptocurrencies like Bitcoin are still viewed as high-risk, speculative investments. The potential approval of a BTC ETF by the SEC would undoubtedly bring a level of legitimacy, but it will also come with its own set of stringent regulations and disclosures that RIAs must follow when communicating with clients.

Complexity and Volatility

Bitcoin and other cryptocurrencies are complex assets that many people find difficult to understand. Couple that with extreme price volatility, and you have a combination that makes many investors both intrigued and cautious. RIAs have the responsibility of simplifying this complexity while also emphasizing the high-risk nature of the investment.

The Strategic Approach: Education, Transparency, and Contextualization

Education is Paramount

Firstly, consider this a teaching opportunity. Utilize a variety of educational formats—webinars, white papers, infographics—to provide clients with a foundational understanding of what Bitcoin is, how it works, and the mechanics of a BTC ETF.

Focus on Transparency

Transparency goes hand in hand with compliance. Make sure all communications adhere to regulatory guidelines while offering a transparent view of the inherent risks and potential rewards. Discuss the impact of market volatility, the speculative nature of Bitcoin, and the lack of insurance relative to more traditional investments.

Contextualize Within a Portfolio

Clients will be keen to understand how a BTC ETF could fit into their existing portfolio. Use real-world examples and case studies to show how different levels of exposure to Bitcoin could potentially impact both returns and volatility.

Desired Results: Informed Decisions and Enhanced Credibility

Informed Client Decisions

The ultimate goal is to equip clients with the information they need to make an informed investment decision. An informed client is less likely to make impulsive decisions based on market sentiment, which in turn can result in a more stable client-advisor relationship.

Enhanced Firm Credibility

Successfully communicating the risks and rewards of a BTC ETF can serve to elevate your firm's reputation as a thought leader. As more investors seek exposure to the growing field of digital assets, your proactive educational efforts will set you apart from competitors.

Regulatory Compliance

While the primary focus is often on client education and relationship management, let's not forget the importance of strict adherence to any guidelines or regulations issued by the SEC concerning the communication of BTC ETFs. Compliance should be seen not as a burden, but as an integral aspect of your firm’s long-term success and credibility.


The possible approval of a BTC ETF by the SEC could mark a watershed moment for the investment community. For RIAs, it presents an opportunity to guide clients through a new frontier in investing, one laden with both promise and peril. By focusing on education, transparency, and contextualization, RIAs can not only assist clients in navigating this complex landscape but also significantly enhance their firm's credibility and trustworthiness in a competitive market.

In an industry that thrives on innovation and adaptation, successfully communicating the complexities of a BTC ETF could well be your next strategic advantage.

Ready to connect with an expert?

Molly Glennon

Molly Glennon

Molly Glennon is the Vice President and Head of Crypto at Ditto PR, where she’s focused on communications strategy and execution for the agency’s crypto and blockchain clients. Prior to joining Ditto in 2021, she was a Vice President at Transform PR, the crypto industry’s first dedicated PR firm. She’s worked with clients ranging from Layer 1 protocols to exchanges, NFT companies, and more. Earlier in her career, Molly worked in the TV news industry and in sports marketing & PR. She earned her BA in Journalism & Communications from the University of Washington. She is based in Nevada.

Schedule A Call With Molly
Doug Hesney

Doug Hesney

Doug is Ditto's Chief of Staff, joining the company after serving as Executive Vice President at Makovsky and leading their Financial and Professional Services practice. Prior to that, he was an Executive Vice President at Dukas Linden Public Relations, where he led the firm’s Asset Management practice. While at DLPR, Doug was responsible for designing strategic communications programs for the firm’s asset management clients and related service providers. He also designed the DLPR’s analytics and measurement programs, and led business development efforts for his practice.

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