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Influencer Engagement: Binance

Project Overview

In an effort to garner more mainstream attention, Ditto connected Binance.US’s CEO Catherine Coley with a 3-time gold medalist, mother of two, and fitness expert Christie Rampone. Christie’s audience of mothers, aspiring female soccer players, and athletes offered Binance.US’ crypto audience a new set of eyes. Catherine and Christie discussed the importance of financial independence and financial fitness, as Catherine showed Christie how to buy Bitcoin through Binance.US’ app.

Social Media

484%

increase in Instagram engagement

363.33%

increase in Twitter link clicks

27%

increase in Website traffic

Results

The campaign drew over 427,764 Twitter impressions (Christie’s, Trey’s and Binance.US’s tweets) with a reach of approximately 1,173,0900 platform users (including Instagram followers) and garnered over 1,286 Likes

  • Binance.US’ daily bio click average is around 50-60 clicks per day. 

  • During two days of partnership, Binance.US had 201 and 355 clicks respectively, an average of 278 (or+ 363.33% in link clicks) 

  • Typical engagement rate for Binance.US is 1.6%, during these two days rate was 2.4% - which is a 50% increase in engagement 

  • Average Binance.US  engagement in May was 783, these two days were 3,980 an increase of 408.30%

  • Website traffic had an increase of 27.14%

REACH:  1,173,0900 

IMPRESSIONS: 550,694

LIKES: 1,286

VIDEO VIEWS: 48,600 

RETWEETS: 235 

Detailed View of Engagement

309.3K Followers

Christie Rampone

Loved linking up with @cryptocoley 👇🏼

47,688 impressions / 565 engagements
135 Likes / 15 Retweets / 11 Replies

Key Responses:
Catherine Coley (24.1K Followers) - 13 Likes
Crypto Leslie (4.6K Followers) - 7 Likes

I’m ready! I’m in! I had an amazing conversation with @CryptoColey from @BinanceAmerica on financial fitness. I even bought my first piece of #Bitcoin! #EducateDontIntimidate

154,360 impressions / 5,749 Total Engagements
708 Likes / 96 Replies / 89 Retweets

Key Responses:
3Lau (188.3K Followers)
Jason Yanowitz (25.5K Followers)
David Nage🎯 (10.8K Followers)
Code e (22.K Followers)
Hailey Lennon (11.K Followers)
Trey Ditto (2.8K Followers)

40.5K Followers

Binance.US Tweets

“Now I'm in control and I like to be in control of my destiny." @cryptocoley and @USWNT 3x Olympic Gold Medalist @ChristieRampone talk about not being afraid to own your financial fitness and getting into #Bitcoin #EducateDontIntimidate Soccer ball
Watch Here: https://binanceusl.ink/goals

207,000 impressions
3,600 engagements
40K video watches
70 Retweets
270 Likes

Key responses:
Anthony Pomp (336K followers) - 2 Retweets / 17 Likes

24.1K Followers

Catherine Coley Tweets

Adding to 3 OlympicFirst place medal, 2 World Cup Trophy, the longest-serving Captain of @USWNT Soccer ball, my lifelong role model @christierampone actively coaches her daughters on money and wants to learn more about #Bitcoin to stay financially fit. Captain AmericaFlag of United States you inspire us all! #SheBelieves

66 Likes / 13 Retweets
66,994 impressions / 248 engagements

Still buzzing from introducing @christierampone #crypto!

24 Likes / 5 Retweets
55,936 impressions / 121 engagements

2,824 Followers

Trey Ditto @treyditto

I need help from the bitcoin community! Unlike @jk_rowling, @christierampone (the former captain of the women's national team!) bought her first-ever bitcoin on @BinanceAmerica today. Welcome her to the community! What advice would you give a noob?

9 Likes / 39 Retweets
15,935 impressions / 846 engagements

When a badass female soccer player like @christierampone buys bitcoin with the help of a badass female CEO like @cryptocoley, it makes me bullish on bitcoin and blockchain!

19 likes / 1 Retweet
2,781 impressions / 52 engagements

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