Project Overview
Algorand sought to leverage its Decipher event in Dubai to solidify its position as a leading blockchain platform, particularly in the Future of Finance. The goals included maximizing panel visibility, securing top-tier media attendance and engagement, generating compelling content, and prioritizing key news announcements for maximum impact.
Approach
Ditto developed a multi-pronged strategy focused on:
Panel Domination: Crafting compelling panel titles, securing influential moderators (including targeted media), and developing key talking points to ensure engaging and informative discussions that highlighted Algorand's ecosystem and innovation.
Targeted Media Engagement: Identifying and inviting key Miami-based and international journalists, offering tailored invitations and honorariums where appropriate, and facilitating direct connections between media and Algorand spokespeople.
Content Creation & Amplification: Mining the Decipher agenda for compelling topics, capturing event content (recordings, interviews), and developing diverse content formats (blog posts, press releases, social media snippets) to extend the event's reach and impact.
Strategic News Announcement Rollout: Prioritizing key announcements, crafting targeted press releases and pitches, and executing proactive media outreach to secure prominent coverage.
Our tactics included:
Panels: Ditto collaborated with panelists and moderators to develop engaging titles, talking points, and Q&A, ensuring alignment with Algorand's key messages.
Media Relations: Ditto executed a targeted media outreach campaign, including personalized invitations, follow-up communication, and on-site support at Decipher. The team facilitated interviews with key Algorand executives and partners, resulting in a significant number of secured interviews with top-tier publications.
Content Marketing: Ditto developed pre-event blog posts to generate buzz and excitement, captured event highlights and key takeaways, and crafted post-event content to extend the event’s lifespan. This included press releases announcing key partnerships and developments, and blog posts highlighting exciting speakers and experiences at the event.
News Announcements: Ditto prioritized key announcements, including partnerships with Ashley Home Furniture, AXA Insurance, and United Internet via UNLOX, the launch of the $500 million Borderless Fund 2, and PlanetWatch’s partnership with the City of Miami. Tailored press releases and pitches were crafted for each announcement, targeting relevant media outlets.
Result
Extensive Media Coverage: Ditto secured a significant number of interviews with top-tier media outlets, including Cointelegraph, Blockworks, TheNewsCrypto, Entrepreneur, and Khaleej Times. Coverage highlighted Algorand’s ecosystem growth, partnerships, and technological advancements. Specific announcements, such as the MAPay NFT health record initiative, garnered significant attention, including coverage in Gadgets360 and Binance.
Successful Panel Participation: Algorand-focused panels were well-attended and generated engaging discussions, further positioning Algorand as a thought leader in the blockchain space.
Compelling Content Creation: Ditto developed a range of content, including blog posts, press releases, and social media updates, that effectively communicated Algorand's key messages and amplified the event's impact.
Strategic Announcement Impact: Key announcements were successfully launched and received significant media attention, contributing to increased brand awareness and market recognition for Algorand.
Key Metrics:
Media Placements: Secured numerous media placements in top-tier publications, exceeding initial targets.
Interview Volume: Facilitated a high volume of interviews with key Algorand executives and partners.
Social Media Engagement: Increased social media mentions and engagement related to Decipher and Algorand.
Website Traffic: Drove increased traffic to Algorand’s website and related landing pages.
Ditto's strategic PR campaign for Algorand's Decipher event successfully achieved its objectives. By focusing on panel visibility, targeted media engagement, compelling content creation, and strategic news announcements, Ditto helped Algorand solidify its position as a leading blockchain platform, generate significant media buzz, and amplify its key messages to a global audience. The campaign demonstrated Ditto's ability to effectively execute a multi-faceted PR strategy and deliver measurable results for its clients.
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