Content + Social Amplification
Turn messaging, interviews and coverage into ongoing content that extends every PR win.
Most of our clients are explaining something new to reporters, investors and buyers who don't get it yet. We write the story, find the people who need to hear it, and get it in front of them at the moments that count: a raise, a launch, a hire, a hard news week.
We also plan for AI search. The outlets and wording that show up in ChatGPT, Perplexity and Google's AI answers are part of every campaign.
Strategic Counsel + Positioning
Define what you do, why it matters and how you stand apart from thousands of other AI companies.
Alchemie: Revolutionizing STEM Education and Accessibility with AI Technology
Ditto executed a strategic media plan highlighting Alchemie's mission to develop tools specifically for blind and low-vision students in STEM fields.
See Case StudyAnchorage
Anchorage needed to differentiate from its competitors as an institutional custodian that offered the most advanced technology in the space through messaging, brand positioning, and strategic media outreach.
See Case StudyCoinlist
Ditto successfully secured an exclusive with Axios that generated a story and was included in multiple Axios newsletters reaching a diverse audience and a maximum number of eyeballs.
See Case StudyEstablishing Justworks as a Cult Brand and SMB Advocate
Through a comprehensive PR plan, Ditto aimed to expand awareness of Justworks’ initiatives like JustThrive, Guidepost, and Justworks Foundation, while positioning leadership as thought leaders in the HR space.
See Case StudyKraken
Kraken, a leading global crypto exchange, engaged Ditto in early 2024 with the goal of amplifying brand awareness and establishing thought leadership for several of its key business units that had been underrepresented in the media.
See Case StudyBinance
Binance.US is a digital asset marketplace, powered by matching engine and wallet technologies licensed from the world's largest cryptocurrency exchange.
See Case StudyBitstamp
Bitstamp is the world’s longest-running crypto exchange, helping users buy, trade and stake crypto easily and safely, and its US team approached Ditto for thought leadership and brand awareness on social media. Ditto planned to establish Bobby Zagotta, CEO of Bitstamp USA and Global Chief Commercial Officer, as a subject matter expert to raise awareness for Bitstamp and build its reputation.
See Case StudyVital AI
Vital AI needed strategic communication support to amplify its brand presence, establish thought leadership, and drive awareness of its innovative AI solutions within the wellness space.
See Case StudyMedia Relations
Planned, proactive and reactive programs that create steady, high-impact coverage, pitched to reporters we've known for years.
Algorand FIFA NFT Marketplace Launch
FIFA selected Layer 1 blockchain Algorand to power their digital collectibles launch leading into the 2022 FIFA World Cup in Qatar. While FIFA has deep ties to an audience of sports fans around the world, it needed guidance in reaching a crypto-native audience of NFT collectors.
See Case StudyAnchorage
Anchorage had a relative lack of diversified media coverage and needed mainstream and crypto media coverage as it launched out of stealth mode, to position the company as a leader in crypto custody.
See Case StudyBakkt Q2 Earnings Report, 2023 | Media Relations & Social Amplification August 2023
Bakkt tasked the agency with leading communications for its Q2 earnings report. Ditto was responsible for developing and executing a media strategy that would accurately tell the story of Bakkt’s growth with proper positioning to an audience of investors.
See Case StudyBeam
Cutting through the noise of countless Web2 and Web3 payment wallets on the market to introduce Beam in a way that set it apart from the competition, while building up early traction and awareness.
See Case StudyDecred
Decred is a community-directed digital currency designed to be a superior store of value for generations to come.
See Case StudyLaunches + High-Impact Moments
Dedicated campaigns for funding, products, partnerships and major milestones.
allwhere
After months of growth, funding, and refining its solution, allwhere approached Ditto looking for support in launching out of stealth and building its little to no brand recognition, as well as establishing its CEO and founder Oscar Mattsson as a thought leader in the future of work community.
See Case StudyDitto x Web3
Having worked with crypto projects since 2017, we have a deep knowledge and understanding of Web3 apps, NFTs, and DAOs, including relationships with reporters, podcast and broadcast producers and more.
See Case StudyHiro: Bitcoin Unleashed 2022
Hiro was one of the key sponsors of Bitcoin Unleashed 2022. Ditto stepped in to help the developer tools builder amplify their involvement at Bitcoin Unleashed 2022 with a social media campaign that established them as a key player in the blockchain technology space.
See Case StudyHiro: Consensus 2022
Hiro Systems builds tools for the Stacks community, enabling developers to not only build more efficiently on the Bitcoin blockchain, but to also create the impact they seek with their dApps and products. In June 2022, Hiro attended Consensus 2022 – a flagship crypto and blockchain industry convention – as a key representative of the Stacks ecosystem.
See Case StudyInfluencer Engagement: Binance.US
In an effort to garner more mainstream attention, Ditto connected Binance.US’s CEO Catherine Coley with a 3-time gold medalist, mother of two, and fitness expert Christie Rampone.
See Case StudyExecutive Thought Leadership
Turn founders and subject-matter experts into the voices reporters and stakeholders look for.
Empower
Empower is an AI-powered financial assistant offering competitive digital banking services in the U.S.
See Case StudyHiro
Hiro’s primary goal is to reach an audience of developers interested in building the Web3 future on Bitcoin.
See Case StudyNitra
Nitra's Series B was the moment to make that shift public. Ditto was brought in to make sure the announcement did more than report a number. The goal was to change how the market saw Nitra: less credit cards, more AI infrastructure for healthcare.
See Case StudyEvents + Reputation
Put leaders in front of stakeholders, and protect credibility when the stakes are high.
Algorand's Decipher Event in Dubai
Algorand sought to leverage its Decipher event in Dubai to solidify its position as a leading blockchain platform, particularly in the Future of Finance. The goals included maximizing panel visibility, securing top-tier media attendance and engagement, generating compelling content, and prioritizing key news announcements for maximum impact.
See Case StudyKalshi: Increasing Trading Under Regulatory Scrutiny
Help Kalshi, a newly founded “events-trading” exchange increase overall trading volume, while the firm navigated SEC and CFTC submissions for election markets.
See Case StudyLedger at Bitcoin Miami
As Ledger’s long-term partner, Ditto was tasked with raising awareness of their partnership with The Sandbox as well as the launch of their NFT-focused hardware wallet, Nano S Plus, with a goal of establishing Ledger as a gateway to culture for blockchain and cryptocurrency enthusiasts at Bitcoin 2022.
See Case Study