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Project Overview

Stax is a mid-sized global strategy consultancy providing clients with actionable answers based on deep research, analysis, and insight. Stax wanted to increase exposure and awareness of the company but was dedicating all available internal resources to scaling the business and didn’t have the capacity to take on marketing communications in-house.

Strategy Executive Visibility Content Development

Approach

Team Ditto met with and interviewed Stax’s management team regarding private equity and management consulting for a number of verticals including technology, healthcare, consumer/retail, industrial/transportation and education. Team Ditto created a byline and op-ed program that transformed the prior interviews and existing Stax research into articles for placement in targeted trade and industry publications widely read by Stax clients.

Team Ditto offered Stax’s management team as experts to discuss current events and trends across the various verticals and sectors. Social and Digital Media: Beyond traditional communications, Team Ditto also initiated an online executive positioning program to ensure Stax’s leadership team were properly represented in search results and social media.

"The Ditto team is smart, effective and delivers on a consistent basis.  Stax’s thought leadership is developed via our deep domain expertise across industry sector and horizontally across business functions. Their team is really fast at absorbing the subjects, working with us on best articulation for media, and getting the dots connected.  They work well across our director team, are effective with our time and we all like them personally. Hard to ask for more."

- Raffi Musher- Stax Global Consulting Firm

Result

During the first six months of the engagement, Team Ditto was able to secure 24 pieces of coverage in both mainstream (CNBC.com, Wall Street Journal, Good Day New York) and trade (CFO Magazine, Mergers & Acquisitions, American Banker) publications. Through conducting LinkedIn training sessions with Stax leadership, Ditto optimized Stax’s leadership team’s online accounts which continue being used as a driver for lead generation.

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