Approach
Team Ditto met with and interviewed Stax’s management team regarding private equity and management consulting for a number of verticals including technology, healthcare, consumer/retail, industrial/transportation and education. Team Ditto created a byline and op-ed program that transformed the prior interviews and existing Stax research into articles for placement in targeted trade and industry publications widely read by Stax clients.
Team Ditto offered Stax’s management team as experts to discuss current events and trends across the various verticals and sectors. Social and Digital Media: Beyond traditional communications, Team Ditto also initiated an online executive positioning program to ensure Stax’s leadership team were properly represented in search results and social media.