Edge Collective was a creative agency based in New York City, a self-described competitor brand in the advertising space, looking to differentiate itself in the Ad agency space and be an industry thought leader. Ditto focused on positioning EDGE Collective as leaders in the music, event and social media space. Always taking advantage of EDGE’s unique POV and truly inspiring company history.
Ditto began by pitches EDGE press releases, but the long term proactive approach was to build thought leadership around technology, music and marketing.
Team Ditto approached outlets with daily news topics and inserted EDGE as a group of innovators and entrepreneurs who were forward thinking and by using EDGE blog posts, white papers or POV documents, to create media analysis and insight into marketing, music, social media, etc.
Topics included:
How brands are using music to reach Millennials
Why music is important and relevant to marketing in 2014
What’s the next step for marketing to Millennials
How do you create brand loyalty for Millennials
How everyday people are becoming “celebrities” through social media
Concept of emergence and mini-influencers
Team Ditto placed Co-Founder Ryan Aynes in Bloomberg TV, USA Today, Venture Beat, Forbes, CMO.com and Fox Business. The hits, which helped EDGE secure business for 2014, as well as leading to a Portrait feature in AdWeek.
For EDGE, a full page spread in the most respected trade publication of their industry signals a new level of recognition, as well as a focus on taking their work to new creative highs for their clients and a renewed commitment to maintaining thought leadership status in the Digital Ad industry.
The VIA Agency is a creative advertising firm located in Portland, ME. The agency had introduced several new campaigns for its clients as well as added Golden Corral and Three Olives to its diverse body of work.
See Case Study
Capabilities , Professional Services
As an insurer, Argo was seamlessly able to handle their clients’ digital and online requests and to bring their staff of over 1500 completely remote in the wake of Covid-19. Argo continued to grow and had a powerful story to tell about recruitment and the digital transformation in insurance.
See Case Study
Stax is a mid-sized global strategy consultancy providing clients with actionable answers based on deep research, analysis, and insight. Stax wanted to increase exposure and awareness of the company but was dedicating all available internal resources to scaling the business and didn’t have the capacity to take on marketing communications in-house.
See Case StudyDrop us a line using the form or call one of our specialists to find out exactly what we can do to promote your online presence or elevate your brand to new heights.
