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Company Culture
We've assembled a group of like-minded professional with the right attitudes and behaviors to cultivate a workplace where we enjoy coming to work that we like and learn from each other, and clients respect us.
We work harder, faster and smarter. We do things now, not later. While we work fast, we still deliver high quality work both to clients and internally for the agency. We are collaborative but have personal accountability. We take pride in our work.
Office and team cohesion are some of the most important aspects of Team Ditto. A fun place to work creates positive vibes, stokes creativity, and boosts energy.
We don't take ourselves too seriously in the office. We have a sense of humor. We like to laugh. We don't let stress put us in a bad mood. Instead, we use it as a reason to blow off steam, have fun, and relax! The company has a culture plan, which includes ongoing in-office activities, as well as outings, ranging from volunteer work to happy hours to sporting events.
Our Process
Step 1
Research
We become experts in your industry. We start with a dive deep and ask questions until we fully understand who you are, what you do, and why you exist. We analyze your competitors and the media landscape. Who’s covering the industry? What are they saying? Where is the opportunity to break through? We keep digging until we find these answers.
Step 2
Strategy and Planning
We create a specific, measurable and attainable plan. Based on everything we learn in the research phase, aligned with your business goals, we develop a strategy that will guide our process. We don’t do PR for PR’s sake. Instead, we execute PR campaigns that will have a measurable impact on your business. We aim to clearly communicate why your company matters to your key audiences.
Step 3
Communication and Relationship-Building
Communication is the foundation of a solid PR strategy, and the way to build strong, lasting relationships. It’s also a two-way street: whether we’re communicating with you, your partners, reporters, social influencers, etc, we believe in not just speaking, but also listening. We don’t just send out information and news in a vacuum. We pay close attention to what others are saying, so that we can tailor our messages and approach as needed. We value relationships, and believe that strong, honest and authentic communication is what fuels them.
Step 4
Evaluation and Iteration
The evaluation phase focuses on your campaign results. At the end of every campaign, we’ll assess how we performed, based on the goals we set in our plans. Each month or quarter may have a different focus or priority, which will drive how we measure success. After reviewing our outcomes against the metrics we set together, we will also reflect on the process to uncover ways to optimize. The iteration or fine-tuning of our approach is key to our constant improvement, and allows us to deliver more impact every time.
20
Team Members5
Time Zones250
Combined Years ExperienceFeatured Team Members
Trey Ditto
Trey brings over 20 years of experience to his namesake company. His career started at the Associated Press, before he moved on to political communications work in Texas. Trey went on to become the deputy press secretary for U.S. Education Secretary Margaret Spellings, handling local and national media and external relations on K-12 and higher education issues. Moving to New York, Trey quickly became trusted communications counsel to Fortune 100 companies, celebrities and film festivals, tech start-ups and entrepreneurs and companies.
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Shenetta Johnson
Shenetta has nearly 15 years of PR agency experience in the retail, CPG, food, auto and financial services industries. She is considered a PR “hybrid” due to her extensive knowledge across a variety of consumer, corporate and influencer-focused programs.
Prior to joining Ditto, Shenetta oversaw senior client communications, influencer and celebrity brand partnerships, executive media training, brand reputation and issues and crisis management mitigation across multi-million dollar accounts at a top global PR firm. She also spearheaded the creation of a risk strategy evaluation process in order to accurately assess potential crises that could arise during a consumer program launch or media event.
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Sam Shillet
Sam is Media Relations Specialist with five years of PR experience at Ditto under his belt. He has worked with top projects in Crypto+Blockchain, Fintech, Consumer Tech, Professional Services, and beyond. His results include coverage in The New York Times, The Wall Street Journal, Fortune, and Billboard, among others. Before joining Ditto, Sam worked at Group SJR. There he focused on content creation and development for various Fortune 500 clients, while also working with creative teams on social media copy.
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Our fundamental mission is to be valuable PR and digital marketing partners to companies and set new standards in the communications field.
Trey’s belief from Day One was a PR firm can exist - and thrive - by putting people first and focusing on happiness, wellness and purpose. And to do that, we selectively chooses clients that align with the direction of the company and its values.
As a result, clients value us as partners, the work is purposeful and challenging and employees are happy. These values and mission have attracted - and even created - some of the smartest people in communications and marketing. We work with the best companies, which require us to be the best at our jobs.
Does this sound like the right fit for you? Drop us a note and tell us about yourself and your experience. We look forward to meeting you.
Get in Touch
Drop us a line using the form or call one of our specialists to find out exactly what we can do to promote your online presence or elevate your brand to new heights.