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FIFA selected Layer 1 blockchain Algorand to power their digital collectibles launch leading into the 2022 FIFA World Cup in Qatar. While FIFA has deep ties to an audience of sports fans around the world, it needed guidance in reaching a crypto-native audience of NFT collectors.
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Anchorage had a relative lack of diversified media coverage and needed mainstream and crypto media coverage as it launched out of stealth mode, to position the company as a leader in crypto custody.
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Bakkt tasked the agency with leading communications for its Q2 earnings report. Ditto was responsible for developing and executing a media strategy that would accurately tell the story of Bakkt’s growth with proper positioning to an audience of investors.
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Binance.US is a digital asset marketplace, powered by matching engine and wallet technologies licensed from the world's largest cryptocurrency exchange.
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Bitstamp is the world’s longest-running crypto exchange, helping users buy, trade and stake crypto easily and safely, and its US team approached Ditto for thought leadership and brand awareness on social media. Ditto planned to establish Bobby Zagotta, CEO of Bitstamp USA and Global Chief Commercial Officer, as a subject matter expert to raise awareness for Bitstamp and build its reputation.
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Ditto successfully secured an exclusive with Axios that generated a story and was included in multiple Axios newsletters reaching a diverse audience and a maximum number of eyeballs.
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Molly Glennon is the Vice President and Head of Crypto at Ditto PR, where she’s focused on communications strategy and execution for the agency’s crypto and blockchain clients. Prior to joining Ditto in 2021, she was a Vice President at Transform PR, the crypto industry’s first dedicated PR firm. She’s worked with clients ranging from Layer 1 protocols to exchanges, NFT companies, and more. Earlier in her career, Molly worked in the TV news industry and in sports marketing & PR. She earned her BA in Journalism & Communications from the University of Washington. She is based in Nevada.
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