Media Relations
Anchorage had a relative lack of diversified media coverage and needed mainstream and crypto media coverage as it launched out of stealth mode, to position the company as a leader in crypto custody.
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Digital & Social
Binance.US is a digital asset marketplace, powered by matching engine and wallet technologies licensed from the world's largest cryptocurrency exchange.
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Digital & Social
Bitstamp is the world’s longest-running crypto exchange, helping users buy, trade and stake crypto easily and safely, and its US team approached Ditto for thought leadership and brand awareness on social media. Ditto planned to establish Bobby Zagotta, CEO of Bitstamp USA and Global Chief Commercial Officer, as a subject matter expert to raise awareness for Bitstamp and build its reputation.
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Media Relations
The challenge was to educate and persuade the media on the viability of Celsius’ crypto lending model, raise consumer awareness of Celsius’ business by showcasing impressive customer successes, and elevate the conversation around Celsius to appeal to a larger and more affluent class of investors.
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Messaging
Ditto successfully secured an exclusive with Axios that generated a story and was included in multiple Axios newsletters reaching a diverse audience and a maximum number of eyeballs.
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Media Relations
Decred is a community-directed digital currency designed to be a superior store of value for generations to come.
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Connect With Our Expert
Molly Glennon is the Vice President and Head of Crypto at Ditto PR, where she’s focused on communications strategy and execution for the agency’s crypto and blockchain clients. Prior to joining Ditto in 2021, she was a Vice President at Transform PR, the crypto industry’s first dedicated PR firm. She’s worked with clients ranging from Layer 1 protocols to exchanges, NFT companies, and more. Earlier in her career, Molly worked in the TV news industry and in sports marketing & PR. She earned her BA in Journalism & Communications from the University of Washington. She is based in Nevada.
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