Algorand sought to leverage its Decipher event in Dubai to solidify its position as a leading blockchain platform, particularly in the Future of Finance. The goals included maximizing panel visibility, securing top-tier media attendance and engagement, generating compelling content, and prioritizing key news announcements for maximum impact.
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Trading volume up 350%, with coverage in The New Yorker, The New York Times, Bloomberg and The Wall Street Journal.
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As Ledger’s long-term partner, Ditto was tasked with raising awareness of their partnership with The Sandbox as well as the launch of their NFT-focused hardware wallet, Nano S Plus, with a goal of establishing Ledger as a gateway to culture for blockchain and cryptocurrency enthusiasts at Bitcoin 2022.
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