Kalshi: Increasing Trading Under Regulatory Scrutiny
Kalshi Inc. is a U.S.-based financial exchange offering event contracts. The platform, launched in July 2021, is the first federally regulated exchange for trading on real-world events and enables both retail and institutional investors to make wagers on diverse events spanning from economics and politics to entertainment and culture.
To help Kalshi, a newly founded “events-trading” exchange increase overall trading volume, while firm navigated SEC and CFTC submissions for election markets Ditto used a dual track strategy:
Market Awareness: Leverage interesting news related to top Kalshi markets (interest rates, CPI) to generate interest in specific trades and events
Create high-profile opportunities for Kalshi CEO and in-house counsel to discuss regulatory issues in favorable outlets.
“Work the refs” behind the scenes with background interviews to create groundswell of media support and understanding of Kalshi’s position.