Project Overview
As Ledger’s long-term partner, Ditto was tasked with raising awareness of their partnership with The Sandbox as well as the launch of their NFT-focused hardware wallet, Nano S Plus, with a goal of establishing Ledger as a gateway to culture for blockchain and cryptocurrency enthusiasts at Bitcoin 2022. Ditto managed two events, an exclusive welcome party and VIP dinner, and provided on-the-ground support for the entirety of the conference in Miami, Florida.
Approach
To cut through the heavily saturated news cycle during one of the world’s largest cryptocurrency conferences, Ditto managed Ledger’s two announcements, secured a panel opportunity for their CEO, and planned two exclusive satellite events.
For the first event, Ditto created an intimate welcome party to the conference for CEO Pascal Gauthier to catch up with current clients and meet prospective partners spanning the lifestyle, crypto and financial sectors.
The second event was an invite-only, VIP dinner for select partners and journalists at a private waterfront venue, with local food and beverage prepared on-site and intimate, live entertainment.
Ditto managed the invite list, including influencers, reporters and thought leaders, and brought together minds from all different verticals of crypto for an off-the-record and candid conversation about the future of crypto.
Result
Ditto secured 12 pieces of top-tier media coverage during the event, with a combined reach of 45.9 million UVM. Ditto managed media opportunities with mainstream and trade publications throughout the week, securing interviews with Decrypt, Bloomberg, The Block, HypeBeast, CoinDesk, Cointelegraph, Forbes and CNBC.
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