Project Overview
Web3 companies of all shapes and sizes trust Ditto to not only know their space and audiences, but produce quality work time after time. Having been working with crypto projects since 2017, Ditto has a deep knowledge and understanding of NFTs, including relationships with reporters, podcast and broadcast producers and more. Ditto leveraged this experience into quality work across the board. Four examples of companies with a focus on Web3 include: thirdweb, a developer tool provider allowing the easy building of Web3 apps, NFTs, marketplaces, DAOs and more that needed help with a funding announcement MakersPlace, the premier NFT marketplace for rare, authentic and curated digital art that needed week to week drop coverage and more InfiniGods, a fun, and free-to-play Web3 gaming universe founded by former DGN and Facebook executives that needed help with its launch Unstoppable Domains, the #1 provider of NFT domains that required Ditto’s full capabilities. Each company, at different stages of their respective journeys, needed Ditto to increase awareness and visibility. Each needed a cohesive voice and continuous attention in the media, whether in print, on social media or broadcast, as well as through well written published content. The Ditto team's challenge was to set these NFT companies apart from a crowded field.
Approach
Ditto worked with each company by developing a comprehensive strategy complete with deep messaging, content and social and digital guidance. When applicable, Ditto led the charge on media relations to elevate each company’s presence and line of sight in the NFT world.
Ditto leveraged news trends and developed storylines to secure coverage in top media outlets, submitted and won awards in outlets like Fast Company and Fortune, attended and staffed major events like SXSW and Consensus and more to continuously put these companies at the forefront of the industry.
Each company can now boast significant pieces of coverage and widespread awareness in NFT, top tier and mainstream outlets thanks to Ditto’s extensive knowledge of the space in addition to its relentless PR approach.
Result
Unstoppable Domains
The largest producer and seller of NFT domain names, Unstoppable Domains sought to make a name for itself while competitors like Ethereum Name Service dominated headlines. Unstoppable and its chief spokespeople, CEO Matthew Gould and Channel Chief Sandy Carter, have since been in mainstream outlets such as The New York Times, Fast Company, TechCrunch and VentureBeat and been on broadcast television with CNBC at SXSW. Ditto also secured Unstoppable Domains significant coverage during its most recent funding round, which included it being valued at $1 billion.
The New York Times: The New Get-Rich-Faster Job in Silicon Valley: Crypto Start-Ups
Fast Company: 5 surprising ways NFTs could transcend the hype and become seriously useful
American Banker: NFTs, rewards, buy now/pay later: Front lines of payments in 2022
VentureBeat: Unstoppable Domains launches $10M Women of web3 initiative
Maria Gracia Santillana Linares, Forbes - Registrar Unstoppable Domains Raises $65 Million To Make Website Domains Into NFTs
Taylor Locke, Fortune - Unstoppable Domains notches $1 billion valuation as investors bet on NFT-based digital identities
Manish Singh, TechCrunch- Web3 digital identity startup Unstoppable Domains raises funds at 1$ billion valuation
MakersPlace
When MakersPlace approached Ditto in early 2022, the NFT marketplace was looking to distinguish itself among an increasingly competitive space given the rising popularity of NFTs. MakersPlace had all the right pieces of the puzzle to establish itself as the premier NFT marketplace — including A-list partnerships with the likes of Snoop Dogg and Zlatan Ibrahimovic — and a lineup of creative drops that fully demonstrated the artistic potential of NFTs. Since partnering with Ditto, MakersPlace and its CEO, Silicon Valley veteran Craig Palmer, have been featured and quoted in the likes of Vogue Business, Fortune and more.
Fortune: How an NFT creator lost $34 million due to a smart contract error
Vogue Business: Guccighost’s street art broke the mould on fashion IP. Now he’s turning it into an NFT
NFT Evening: Photojournalist Lynsey Addario Tackles Climate Change With Debut NFTs
SF Examiner: Holograms and masterpieces: NFTs are gaining traction in the fine art world
thirdweb
Founded by UK TV star and serial entrepreneur, Steven Bartlett, thirdweb needed help announcing its $24 million series A to American audiences as well as to top crypto trades. Marketed as a developer toolkit allowing the easy building of web3 apps, NFTs, marketplaces, DAOs and more — think Shopify for Web3 (Shopify was an investor) — thirdweb needed an American spokesperson while Steven focused on UK press. Ditto secured coverage in tier-1 and crypto outlets for US-based co-founder Furqan Rydhan. Ditto built up Rydhan’s executive profile and helped lead thirdweb to a successful series A launch.
Forbes: Shopify Buys Into Web3 Future Helping Back $24 Million Thirdweb Funding Round
Fortune: Web3 platform Thirdweb raises $24 million in Series A led by Haun Ventures
WSJ PRO VC Newsletter: PDF Link
Axios Pro Newsletter: Axios Pro: Fintech Deals
Fortune Term Sheet: How tech valuations are shaping up in 2022, in 3 charts
Benzinga: Former A16Z Boss Katie Haun Raises $24 Million In Series A Funding Round For Crypto Startup Thirdweb
CoinDesk: Crypto Developer Platform Thirdweb Gets Katie Haun's Backing at $160M Valuation
Blockworks: Funding Wrap: Venture Capitalists Continue to Prioritize Web3
The Block: Haun Ventures leads $24 million round into web3 developer platform Thirdweb
InfiniGods
InfiniGods approached Ditto as virtual unknowns in the Web3 gaming space. Having announced seed funding, the company needed to ramp up and officially launch to the public. Ditto brought InfiniGods out of stealth to formally introduce it to the Web3 gaming world in advance of its full game launch. Ditto has led a month-over-month proactive media strategy securing high-profile coverage and interviews across InfiniGods’ target verticals, from a feature in GamesBeat, which was their top target, and interviews with The Block and Blockworks.
GamesBeat: InfiniGods aims to make blockchain gaming fun
Game Industry News: Mobile game industry veterans launch InfiniGods, a blockchain gaming studio
NFTGators: Ex-Facebook and DGN Gaming Vets Launch Web3 Games Studio InfiniGods
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