Engineer.ai

While Engineer.ai had some top-tier media interaction prior to their Series A announcement, the company was looking to Ditto for help with developing consistent messaging for their executive and product teams. Also, Engineer needed a proactive strategy to secure media coverage, establish their brand persona and participate in relevant conversations around industry trends. 

Ditto started by announcing a $29.5M Series A funding at Web Summit, where the team wrangled reporters and arranged on-the-spot meetings that led to coverage. Ditto also reached out to VC reporters touting one of Europe’s largest Series A rounds to-date. The team elevated the story with Sachin’s innovative vision and the hybrid AI+human-powered technology. Then, Team Ditto turned their attention to developing key messages tailored to target verticals: business, technology and mainstream reporters. Ditto focused on the founder’s entrepreneurial background and unique mission to help other entrepreneurs.

Following the announcement that took place at Web Summit, the team secured opportunities through a robust media strategy, positioning Sachin as a visionary who disrupted the way custom software is developed, similar to how Henry Ford used technology to rethink the production of automobiles. Ditto also designed a survey to capture data on the attitudes of small and medium business owners towards technology, which the team leveraged for storytelling.

At SXSW, Ditto worked with Engineer.ai to promote their brand activations with Fader Fort and the Miles Davis House. Ditto also raised awareness for the Grammys pre-show jam featuring internationally renowned band, the Roots, with music and entertainment industry press. Data-driven and human interest stories, as well as a brand activation at SXSW, helped Ditto secure media coverage.