Project Overview
In the summer of 2023, consumer fintech company Eco hired Ditto to announce the launch of its onchain wallet, Beam. Ditto was tasked with developing messaging and a media strategy that would resonate with both a mainstream tech audience as well as the crypto community.
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Challenge
The challenge for Ditto was to cut through the noise of countless Web2 and Web3 payment wallets on the market, and to introduce Beam in a way that set it apart from the competition while building up early traction and awareness.
Approach
Ditto has extensive experience working with crypto payments companies and wallet providers – including the original Ethereum wallet, MyEtherWallet – which informed our deep understanding of the digital payments landscape.
Ditto worked with Eco to position the Beam wallet as “the most cashlike digital payment experience yet.” We created a media strategy for the launch that included outreach to press targets spanning tech, crypto and payments, as well as podcast and broadcast opportunities.
For a tech audience, we focused on Eco’s impressive backing and advantages over Web2 payment apps like Venmo. For a crypto-native audience, we highlighted how Beam leverages breakthroughs in crypto like Account Abstraction to offer a groundbreaking p2p payment solution that delivers on one of blockchain technology’s original promises.
For the launch of Beam, Ditto leveraged its tier-one media relationships and expertise to secure an interview and full-length feature in TechCrunch. In addition, the Ditto team secured feature coverage in all five of the top crypto trades: CoinDesk, Cointelegraph, The Block, Blockworks and Decrypt. Following the day of the launch, we continued amplifying Eco and Beam through broadcast opportunities with CoinDesk TV, Nasdaq, and CNBC.
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Result
Thanks to Ditto’s PR strategy and execution, Beam saw 75,000 signups in its first week from people in 153 different countries.
Key Results:
TechCrunch
CoinDesk
CoinDesk TV
Cointelegraph
The Block
Blockworks
Decrypt
75,000
Signups in One Week153
Countries ReachedOur Senior Team of Experts
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