Project Overview
Bitstamp is the world’s longest-running crypto exchange, helping users buy, trade and stake crypto easily and safely. To end summer 2022 off strong, Bitstamp rolled out several announcements including its new 0% trading fee, its adoption of Apple Pay and Google Pay as payment options, the results from its Q2 Crypto Pulse Survey, new token listings, and the launch of its new Learn Center crypto educational resource. To ensure its announcements made the greatest impact with its audience, Bitstamp partnered with Ditto—who has relationships with crypto media and expertise managing executive social media—to secure coverage in target media and amplify the news on its USA CEO and Global Chief Commercial Officer Bobby Zagotta’s social media.
Approach
Ditto framed Bitstamp’s culmination of announcements as the “Summer of Discovery,” inviting new users to explore and “discover” crypto with Bitstamp, the longest-running crypto exchange in the world. The messaging positioned Bitstamp as a user-friendly, safe crypto exchange for new crypto users and timed well with Bitstamp’s redesign of its website.
Ditto worked closely with Bobby Zagotta to produce and publish a series of content to his Twitter and LinkedIn profiles throughout the campaign, including two live social activations, three social videos, four Twitter threads and several posts amplifying Bitstamp’s announcements.
7K+
Video Views60K
Social Impressions9K
Social Engagements
Result
Ditto expertly pitched to its network of editors, resulting in coverage in target outlets including Blockworks, Cointelegraph, VentureBeat, and CryptoSlate.
Ditto placed Bitstamp USA CEO and Global Chief Commercial Officer Bobby Zagotta on a Twitter Space to talk about market conditions with host/producer David Lin of Kitco News and senior market analyst Bill Noble of Token Metrics, which resulted in more than 1K listeners tuning in. Ditto also coordinated a livestream with Bobby Zagotta and streamer bearki to talk about crypto misconceptions in the gaming community, resulting in an estimated 921,600 live stream impressions and 391,998 views in post-stream social clips.
By using Bobby Zagotta’s social channels as a platform to amplify “Summer of Discovery” and position Zagotta as a thought leader, Ditto earned him 60K impressions, 9K engagements, and 7K+ video views.
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