Project Overview
Cardless, a fintech disruptor in the credit card industry, partnered with American Express and Simon Property Group to redefine the retail credit card landscape.
![Cardless credit cards](/writable/images/Screen-Shot-2023-11-12-at-6.33.43-PM.png)
Challenge
With its first foray into national shopping malls, it was critical for Ditto to highlight the partnership as a transformative move that aligns with evolving consumer preferences and behaviors.
![](/writable/images/Simon-Property-Group-Credit-Card.webp)
Approach
Our strategy revolved centered on the transformative impact of the Cardless-Simon-AmEx partnership. Targeting a diverse array of media outlets (prominent publications, niche platforms, and industry-specific outlets) we ensured we were able to effectively communicate the significance of this disruptive partnership, and its subsequent benefits for users.
![Cardless Media Coverage Headlines](/writable/images/Screen-Shot-2023-11-12-at-6.36.32-PM.png)
Result
244 mentions of Simon/Cardless since inception
Secured $75M debt facility with i80 Group
6 top-tier pieces featuring Simon/Cardless
Get in Touch
Drop us a line using the form or call one of our specialists to find out exactly what we can do to promote your online presence or elevate your brand to new heights.