Project Overview
Exodus aimed to solidify its reputation as a trailblazer in the financial and crypto technology space by successfully uplisting to the New York Stock Exchange (NYSE) and hosting a high-profile bell-ringing ceremony. The challenge was to generate widespread awareness across mainstream financial, business, and crypto audiences while securing impactful media coverage that highlighted this milestone as a pivotal moment for the future of crypto companies entering public markets.
Approach
Ditto PR developed a comprehensive outreach plan, coordinating background and embargoed briefings with select reporters ahead of the uplisting announcement. The team identified top-tier finance, technology, and crypto trade outlets to target tailored narratives for each audience segment.
Ditto created a separate strategy for the bell-ringing ceremony, focusing on finance broadcast reporters and securing interviews for Exodus CEO JP Richardson with key outlets. Reporters were invited to the event at the NYSE for on-site coverage, offering access to JP Richardson and showcasing Exodus’ historic moment.
Ditto PR also leveraged organic social media campaigns and key opinion leader (KOL) endorsements to drive awareness and conversation around the announcements.
Result
The uplisting and bell ringing launch was a success for Exodus, resulting in 31 total media hits including CNBC, Fox Business and CoinDesk, and garnering 475.6M UMVs across both announcements.
KOL and Organic social pickup also positioned Exodus as a leader in bridging crypto and traditional finance, elevating their brand in the public markets and crypto ecosystem.
Top media coverage included:
CNBC Crypto World (UVM: 53,902,291) Bitcoin falls to $94,000, giving back most of 2025's early gains: CNBC Crypto World
Fox Business (UVM: 19,446,329) Crypto Wallet Firm Exodus Uplists on NYSE American
Cheddar TV (UVM: 579,765) First 'Pure Play' Crypto Wallet, Exodus, Rings NYSE Bell
The New York Stock Exchange (UVM: 9,485) JP Richardson, CEO, Exodus NYSE TV Live
Schwab Network (UVM: 26,626) EXOD CEO Talks Bitcoin, Regulation, Security & Paying Employees in BTC / Schwab Network
CoinDesk (UVM: 1,572,282): SEC Approves Crypto Wallet Maker Exodus to List on NYSE American After Denying It in May
Syndicated to Business Insider and Yahoo! Finance
Blockworks (UVM: 227,251): A long-awaited NYSE American listing
Of note: front page, leading story on Blockworks
Blockworks (UVM: 227,251): How crypto IPOs could bring back retail
The Block (UVM: 373,930): Wallet provider Exodus stock rallies 37% on NYSE American debut
Axios Crypto Newsletter (UVM: 19,892,429) Crypto industry eyes deep list of government appointments
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