Kidgeni

Challenge

Seeking to amplify its brand presence and promote its unique educational offerings, Kidgeni engaged the Ditto Team to develop and execute a strategic communication plan to elevate the brand’s presence. Key objectives included securing media coverage, cultivating relationships with reporters, and enhancing social media engagement to drive awareness and engagement with the Kidgeni platform.

Approach

Ditto Team collaborated closely with Kidgeni to develop a comprehensive strategy and messaging framework. This included crafting messaging documents and media materials tailored to highlight Kidgeni's innovative approach to AI education. 

Drawing on its expertise in media relations, Ditto Team facilitated impactful coverage for Kidgeni across reputable outlets such as Axios and Nasdaq. By cultivating relationships with top-tier reporters covering topics relevant to Kidgeni's mission, Ditto Team ensured consistent visibility and positive media exposure for the platform.

Ditto Team also developed a social media strategy with Kidgeni, leveraging platforms like Instagram to engage with parents, educators, and learners. Through creative content ideas and competitor analysis, Kidgeni's social media presence was elevated by 50% growth in followers and 44% increase in reach, fostering meaningful interactions and driving interest in the platform's offerings.

Result

Through strategic communication efforts, Kidgeni successfully elevated its brand presence. With media coverage secured and social media engagement on the rise, Kidgeni is well-positioned to provide AI resources for parents and educators to inspire young minds and drive positive impact in the realm of digital education.