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LimeWire

Project Overview

LimeWire - best known for being a peer-to-peer music trading platform - had pivoted to become an AI platform to create, share and own digital content.

AI & Generative AI PR AI Messaging & Positioning AI PR & Media Relations

Challenge

LimeWire had acquired an AI content generation platform, which, in theory, should make them a serious player in vertical. The challenge was to position LimeWire as an AI content generation platform and differentiate it from competitors because it allowed ownership for content creators. 

Approach

Ditto met with LimeWire to understand both the details of the acquisition and how LimeWire is different than other platforms like Midjourney. 

Ditto identified 3-4 different narratives and story lines that would appeal to targeted reporters in the AI, tech and business space. It was important to tell a larger story beyond “the acquisition.”

Ditto hand picked top tier reporters at outlets like TechCrunch and Axios and offered them exclusive interviews, while going to the wider media with the embargoed news. 

LimeWireCoverage

Result

Ditto secured 1 National broadcast hit, 25 Pieces of coverage, and 6 Tech & Mainstream pieces of coverage for the announcement to include: TechCrunch, Axios, Yahoo! Finance, The Neuron, Ben’s Bites, CNBC, and Protocol.

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