Project Overview
Mercer is an American consulting firm founded in 1945. It is one of the four operating subsidiaries of global professional services firm Marsh McLennan (NYSE: MMC). Mercer is headquartered in New York City with offices in 43 countries and operations in 130 countries. The company primarily provides human resources and financial services consulting services to its clients. Mercer has several distinct lines of business, namely: health and benefits, investments and retirement, workforce and careers, and M&A advisory services. It is the world's largest[peacock prose] investment advisory with over US$300 billion outsourced assets under management and US$15 trillion under advisement in total.
Challenge
Ditto's primary challenge was to help Mercer increase its Global Assets Under Management during the post-pandemic, transitional period in global markets.
Approach
Our approach was to leverage strategic POV of Global Head of Investments, Rich Nuzum and Mercer produced content to demonstrate:
Mercer’s strong global leadership within institutional investments, for both portfolio construction and retirement structures
Mercer’s competitive advantages over larger institutions Blackrock and Goldman Sachs
The firm’s thought-leadership on critical regulatory issues in the United States and globally
Result
Mercer’s Global AUM hit its high water mark of $393B in June 2023
Mercer has captured lead share of voice over Blackrock and Russell Investments, since March 2023:
80 pieces of coverage with nearly 20 in top-tier media outlets by key journalists
2.9BN impressions (top-tier media: 1.6 BN impressions) worldwide
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