Project Overview
Polymarket is a blockchain-based information markets platform where users trade on the outcome of real-world events, from elections to economic data to breaking news. In 2020, the young startup needed to build credibility, grow its user base, and position itself as a serious source of crowdsourced insight ahead of the highest-stakes news cycle in a generation: the U.S. presidential election.
Approach
Over a three-month engagement, Ditto built Polymarket's public profile from the ground up with a multi-track strategy:
Messaging & Media Training: Developed Polymarket's master messaging document and talking points to define the category and differentiate the platform from competitors, then media-trained founder Shayne Coplan ahead of a packed interview schedule, with feedback after every appearance.
Media Relations: Ran proactive and reactive outreach around Polymarket's highest-value news hooks — the 2020 election markets, DeFi, and product milestones like the Layer 2 launch — while placing commentary on real-time developments such as Vitalik Buterin's views on prediction markets and Ethereum 2.0.
Fundraising Announcement: Drafted the release and strategy for Polymarket's exclusive $4 million funding announcement (led by Polychain Capital, with participation from Naval Ravikant), securing exclusive coverage with top-tier outlets.
Influencer & Social Strategy: Delivered a social media best-practices guide and campaign concepts, including the #BetOnIt hashtag campaign, and conducted direct outreach to build relationships with crypto and markets influencers.
Result
Exclusive fundraising coverage secured with Forbes, plus features in The Wall Street Journal and TechCrunch 11+ unique media placements in three months, including Coindesk, Cointelegraph, Decrypt, The Block, Modern Consensus, and Crypto Briefing Podcast and video placements secured, including Charlie Shrem's Untold Stories and a 50,000-subscriber YouTube interview New influencer relationships landed, including Alex Kruger, with additional engagement from Scott Melker's audience.
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