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Project Overview
Founded in 2015, Stash is America’s fastest-growing investing platform providing everyone access to financial opportunity by make investing simple and accessible. Stash emphasizes long-term investing strategies and offers a unique approach to financial education. After sharing Ditto’s analysis report on the media landscape for the fin-tech industry, Stash engaged Ditto in December 2016 for an initial project to announce the company’s Series B funding. After a successful execution in which Ditto secured 13 articles on the news, Stash agreed to formally engage Ditto for public relations services.
Approach
The challenge: In a crowded and complicated fintech space, we needed to position Stash as a simple solution to an investment problem. Around the same time, apps like Acorns and Digit were also on the rise, so it was important to differentiate Stash from its competitors.
Stash’s goals for PR were to
1) increase awareness for Stash among consumers, business press, personal finance reporters and technology media and
2) be positioned as a leader in the fin-tech industry that is committed to addressing the needs of all investors.
To achieve this, Ditto implemented a strategic media relations program, conducting proactive and reactive media outreach around storylines such as financial literacy, personal finance advice and various current events. Ditto also developed multiple investor surveys and used the findings with media.
Result
In the first half of 2017, Stash was covered 110 times by media like The Wall Street Journal, USA Today, Forbes, Bloomberg, Fast Company, NBC News and Mashable. During this same period, Stash grew from 300,000 investors to over 850,000 - 186% user growth.
Get in Touch
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