Project Overview
Launched in April 2020, Talkiatry is a mental health company helping consumers access in-network psychiatric care at an affordable, outpatient basis. Talkiatry approached Ditto in 2020 to build brand awareness and establish its co-founders as industry thought leaders.
Approach
As Talkiatry was a fairly new start-up, there was a need to raise awareness around the company’s missions and services. Ditto first solidified messaging that made Talkiatry stand out from its competitors. We then media trained the co-founders to ensure Talkiatry was well-positioned externally and was aligned through media interviews. We began week-over-week proactive pitching, offering the cofounders to speak on relevant topics to mental health and wellness, to secure consistent coverage in mainstream media. Ditto also spearheaded multiple announcements — from new executive hires to funding.
Result
The net result was a wide range of coverage from both mainstream publications such as USAToday, Forbes, Bloomberg and TechCrunch, and specialized trades like Healthcare Global, Healthline and Behavioral Health Business. With Ditto’s strategy, Talkiatry established itself as an industry leader in the media and became a standard in the mental health space.
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