Project Overview
Vital AI (formerly Ogimi AI) is a pioneering company at the intersection of artificial intelligence and wellness, dedicated to leveraging AI technology to enhance mental health and wellness practices.
Challenge
Vital AI needed strategic communication support to amplify its brand presence, establish thought leadership, and drive awareness of its innovative AI solutions within the wellness space. Key objectives included establishing relevant media relationships with top-tier reporters to obtain media coverage, speaking opportunities, and amplifying social media engagement.
Approach
Ditto Team collaborated closely with Vital AI to develop a comprehensive strategy and messaging framework. This included crafting messaging documents, identifying key talking points, and aligning communication efforts with the company's overarching goals. Notable milestones included the launch of the brand app and securing media opportunities featuring Vital AI's leadership team of Matt Monday and David Gull.
Through targeted outreach and relationship building, Ditto Team secured impactful media coverage for Vital AI across reputable outlets such as Nasdaq, Cointelegraph, and Decrypt. Leveraging existing relationships and proactive pitching, Ditto Team facilitated interviews and thought leadership opportunities with key reporters and publications, bolstering Vital AI's credibility and visibility within the industry.
In addition to media coverage, Vital AI's thought leadership was showcased through published content on platforms like BuiltIn, where the company's expertise in AI-driven mental health solutions was highlighted, further establishing Vital AI as a leading voice in the space.
Ditto Team cultivated relationships with top-tier reporters and media contacts, ensuring ongoing dialogue and access to opportunities for Vital AI. Contacts included journalists from Nasdaq, The Wall Street Journal, Los Angeles Times, Decrypt, Axios, and Cointelegraph, among others.
Ditto researched and presented Vital AI with opportunities to engage with industry leaders and showcase its expertise through participation in key events and conferences such as AI Summit West, HIMSS Global Health Conference, and Enterprise Generative AI Summit.
Ditto Team collaborated with Vital AI to develop a robust social media strategy, including content creation, competitor analysis, and engagement tactics across platforms like Twitter, LinkedIn, and Instagram. Vital saw over 209.5% Twitter and LinkedIn audience growth as a result. By leveraging data-driven insights and creative storytelling, Vital AI was able to effectively engage with its audience and drive meaningful conversations around AI-driven wellness solutions.
Result
Through a strategic blend of media relations, thought leadership initiatives, and social media engagement, Vital AI successfully elevated its brand presence and solidified its position as an innovator in the AI wellness space.
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