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Flatiron School

Project Overview

Flatiron School is a premiere coding bootcamp, recently acquired by WeWork. The coding bootcamp realm was becoming saturated and Flatiron School wanted broad awareness and differentiation from their competitors. Ditto’s initial proposal was for a three month project, which became a four-year partnership, lasting through the WeWork acquisition.

Messaging Executive Visibility Media Relations

Approach

Flatiron’s co-founders both had original insights into the fields of business, technology and education. Ditto used every opportunity to insert their expertise into trend pieces and breaking news stories to build their credibility not only in the bootcamp space, but in the higher education industry.

Ditto focused on promoting the incredible stories of dozens of Flatiron students and alumni in local and mainstream media. Flatiron alumni and online students had presence in all major cities in the U.S. and therefore gave Ditto the opportunity to work with local broadcast and print/digital media to tell their stories.

The team created campaigns tailored to maximize exposure through a series of media relations efforts including contributed content and collaborating on events to raise Flatiron’s profile as a pioneer in higher education. Ditto created story angles that went far beyond coding, touching on topics like job creation and education reform.

“Working with Ditto isn't like having an agency, Team Ditto a part of our team. Trey got to know me and Kristi and Nicole, and right away working with Ditto didn't feel like working with a contractor or an external agency. They just felt like part of our team, part of our company.

Ditto actually makes PR happen. Flatiron School worked with another agency and it was just burning money. PR is Voodoo and Trey and his team somehow actually make it happen. They have real relationships with press, reporters and influencers that they’ve known for years. Ditto is in the EdTech industry, they’re not spamming reporters, they have special relationships with the media, and we at Flatiron felt it.

Trey pushes. I love all the emails with ideas he sends us, he wants us to be better and bigger. The Ditto team cares and is awesome at their jobs.”


- Avi Flombaum, Co-Founder and Dean at Flatiron School

400+

Stories

Aquisition

By WeWork

Result

During the four year engagement, Ditto successfully generated over 100 pieces of coverage every year, meaning 10 pieces of coverage every month – ranging from features in The New York Times, TechRepublic, Fast Company and Business Insider as well as education technology trade publications including Inside Higher Ed, Campus Technology and EdSurge. Flatiron School executives have been interviewed countless times on Bloomberg Technology, Bloomberg Radio and BoldTV.
In 2017, after four years of high quality media attention and relationship building, Flatiron School was positively featured twice in a one month period in business section of the The New York Times print edition

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