Labster

Approach

With just a two month engagement and two major announcements, Ditto’s goal was to secure meaningful, top-tier coverage and cut through the noise in a growing yet crowded edtech market. Team Ditto immediately created assets that are needed for a successful funding announcement, including a press release and Q&A talking points for media interviews. The team conducted media outreach to key mainstream reporters that cover funding, education, European-based tech, Boston-based startups and local Boston media publications (Labster is based in Denmark with its U.S. headquarters in Boston), offering details of the Series B under embargo. In addition to offering the CEO for media interviews, Ditto tapped into university professors that used the platform to teach as spokespeople and third-party validators.

Following the momentum of a successful Series B announcement, the team took the same approach and reached out to reporters that covered tech, business and education in mainstream and trade publications to announce their partnership with the Danish Ministry of Education.