Skip to main content

Project Overview

SFOX is a cryptocurrency prime dealer for large-scale investors, such as funds, family offices, and high-net-worth individuals. The company wanted to make a big splash in financial media with a new partnership with M.Y. Safra Bank to provide FDIC-backed segregated accounts — a first among crypto prime dealers/brokers. Ditto needed to effectively communicate the niche value of the partnership and blend finance and crypto messaging in order to resonate with both institutional (crypto hedge funds, family offices, etc.) and retail (day-traders) stakeholders. The biggest challenge was to execute this during New York Blockchain Week — the biggest and noisiest industry event of the year.

Messaging Media Relations Announcements

Approach

Ditto conducted outreach to a variety of media across finance and crypto, positioning SFOX as having real, industry-moving news during NY Blockchain Week, while most other projects had only hand-waving and marketing lingo to share. Ditto positioned SFOX as a pioneer in bridging the gap between traditional financial services and the brave new world of digital assets.

Ditto worked closely with M.Y. Safra Bank and SFOX to develop a press release and messaging roadmap that would resonate with media, institutional investors, crypto day-traders and other key SFOX stakeholders. The team then devised a “dual exclusive” media relations strategy with Bloomberg News and TV, allowing SFOX to capture significant market share across Bloomberg channels. After the exclusives ran, Ditto shared bespoke pitches to financial and investor trades, business press, crypto top-tier and crypto influencer media on Twitter.

“Trey and his team are smart and scrappy. That coupled with their understanding of the finance and investment aspects of crypto have made them a great partner for over two years.”

- Akbar Thobani, Co-Founder and CEO at SFOX

20

Pieces of Coverage Secured

4

VC Influensters Engaged

Result

Ditto successfully orchestrated SFOX’s Danny Kim appearing on Bloomberg Television at the same time as Bloomberg News ran its online exclusive. Ditto then secured numerous pieces of follow-up coverage in key crypto trades, including The Block, Decrypt, and Cointelegraph, as well as financial press like American Banker and PYMNTS.com

Ditto’s influencer outreach resulted in hundreds of thousands of Twitter impressions via tweets from well-known crypto investors and VC figures, including Anthony Pompliano, Adam Draper, Jason Williams and Keith Rabois.

SFOX also saw a considerable increase in web traffic during and after the announcement.


Explore More

Coinlist

Blockchain & Crypto

Messaging

Ditto successfully secured an exclusive with Axios that generated a story and was included in multiple Axios newsletters reaching a diverse audience and a maximum number of eyeballs.

See Case Study
Monero

Blockchain & Crypto

Media Relations

Monero is a safe, secure, untraceable cryptocurrency that is decentralized and uniquely maintained by a community of core developers.

See Case Study
SIGFIG

Fintech & Financial Services

Advisory

SigFig is a financial technology startup dedicated to making high-quality investment advice accessible to investors of all wealth levels through providing software-as-a-service to individual investors and traditional financial institutions.

See Case Study

Get in Touch

Drop us a line using the form or call one of our specialists to find out exactly what we can do to promote your online presence or elevate your brand to new heights.