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Playbook

What is a Values-First Approach to Conscious Work?

Services and Skills

What we do

Ditto is a full-service communications firm that combines proactive, strategic communications counsel with ongoing, impactful results to elevate awareness through PR, content and social.

But what we really do is accelerate results for clients who:

  1. Are too busy internally,

  2. Don't have the in-house team or capabilities to execute large PR plans, or

  3. Need professionals to provide organized and strategic planning and execution.

What makes us different—and better—What we believe in

Clients like us personally and professionally, and they like working with us! It's that partnership - where we love working for them and they value us - that leads to clients staying at Ditto for years.

We don’t look or act like a PR firm

Ditto's approach to communications and its account team structure is completely different than other PR firms.

  • Accounts are lead by senior PR professionals

  • No one is one more than 5 accounts

  • We are experts on our client's business and their Industry

  • We are proactive, meaning we go to clients with new, smart ideas

Our Industries

  • B2B & B2C

  • Edtech

  • Fintech

  • Crypto/Blockchain

  • Future of Work/Workforce/Workplace issues

  • Health/Wellness

  • Consumer/Consumer Tech

Our Clients

  • Scaling start-ups

  • Series A-C

  • Seeking acquisition

  • Public companies

  • Challenger brands in saturated verticals

Our Services

  • Audience Identification and Targeting

  • Messaging and Positioning

  • Messaging Training

  • Media Relations

  • Content Creation

  • Digital and Social

  • Measurement

  • Awards and Recognition

  • Speaking Opportunities

  • Reputation Management Crisis Planning

Messaging and Positioning and Messaging Training

  • Audience Targeting: Identifying who the client is—or should be—targeting and understanding how they are influenced

  • Messaging: How to talk about your company to each audience, what differentiates it from competitors and executive opinion on relevant, newsworthy topics

  • Messaging Training: Consistently delivering the company’s message in any external communications (Twitter, media, speaking, recruiting, investors)

Media Relations and Content Creation

  • Media Relations: Proactive and reactive approach that generates month-over-month Impactful media coverage that ties back to business and communications goals.

  • Content Creation: From blog posts and op-eds to videos and digital design, attention-grabbing  content for brands and thought leaders that is integrated in PR efforts.

Digital and Social

  • Style & Uniformity: From your company to executive usernames and handles, style guides for uniformity on social media.

  • Best Practices: Tips and advice for a company and its employees in how to properly utilize social media to gain awareness.

  • PR amplification: Sharing and amplifying a client’s coverage and content to generate maximum awareness to stakeholders and media.

  • Trending conversations: Identifying online conversations relevant to a company and advising them on how to engage.

PR Approach

We take the media coverage we secure and the content we create and amplify it online, putting clients directly in front of their target audiences on an ongoing basis.

Media Relations

Proactive—Identify or Create News

  • Announcements, surveys, data, customers

  • Company and Founder features

  • Thought leadership

Reactive—Breaking and current news

  • Expert sourcing

  • Topics and strong POV

  • Company mentions and inclusion with competitors

Content Creation

Diverse, attention-grabbing content for brands and thought leaders, seamlessly integrated into PR efforts.

  • Writing: Blog posts, Op-Eds, Social copy

  • Graphic Design and Production: Website assets and social media templates

    • Infographics

    • Quote cards

    • Promotional material

    • Headers

    • Layout design

  • Incorporated into upcoming client news moments.

  • Created around relevant issues and topics.

  • Utilized on an ongoing basis—proactive and evergreen.

  • Facilitates rapid response moments.

Message + Media Coverage + Content = Amplification

Maximize and maintain awareness. Ditto amplifies and expands content and media coverage across relevant social platforms.

  • Relevant online communities

  • Trending conversations

  • Client content bank

  • Community + influencer engagement.

Measurement

All outputs are measurable, and we look at media coverage and social media results though three different lenses:

  • Impact of Coverage: We measure the reach and impact of the media coverage we get clients.

  • Social Awareness & Engagement: Overall visibility, audience growth, engagement and reach across platforms based on coverage and content sharing.

  • Website traffic: Click throughs, organic search, UVM, customer behavior as a result of PR and digital marketing

Ditto regularly assesses performance through a range of analytics and reporting platforms to gain an understanding of what’s working, what’s not, and what adjustments need to be made.

Conferences and Speaking Opportunities

Elevate company awareness at conferences by securing speaking opportunities and creating client-owned events

Awards

Identify and secure awards for companies that drive awareness and credibility.

Crisis Planning and Communications

When a crisis happens, Ditto has a battle-tested approach to help clients know when to respond and how to minimize damage.

The Ditto Culture

Ditto was founded in Brooklyn over a decade ago with a mission of building a better PR agency. We believe in a collaborative team environment, impactful results, and true partnership with our clients. 

See Why We're Unique

Get in Touch

Drop us a line using the form or call one of our specialists to find out exactly what we can do to promote your online presence or elevate your brand to new heights.