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What is a Values-First Approach to Conscious Work?

Account Expectations


Every account deserves a team of PR professionals. There is an assigned leader, defined roles, organization and structure and a week-to-week, month-to-month cadence.

Senior led. There will always be a senior PR professional—in both years experience and time at Ditto—on an account.

Roles and responsibilities. Each member of an account has clearly defined roles and expectations that come with that role. They understand their role and their teammates’ roles.

Scope. Each member understands what work we have agreed to take on with a client and the amount of work we have agreed to.

Expectations. Teams clearly define internally and externally what success looks like for a client.

Planning and Preparation. A clear, well-defined approach is discussed and prepared so each member of an account understands the pathway to success.

Cadence. Accounts establish what a week-to-week and month-to-month work cadence looks like and how that will accomplish short term and mid term account goals.


Each member understands what the client’s expectations are and what success looks like.

Everyone knows their roles and responsibilities—and maintains those roles.

They understand what they need to do, how they need to do it and when it needs to be done.

They has absolute ownership of their work and know when to ask for help.

What we don’t do

Missed deadlines

Half-done or Poor quality work

Unnecessary collaboration

Last minute issues with assignments

Hands-off managing

Delegation to avoid ownership

Mistake busy work for work

Mistake work for success

Lack of urgency


Take feedback personally

Avoid conversations around improvement

Not adapt when things aren’t working

The Ditto Culture

Ditto was founded in Brooklyn over a decade ago with a mission of building a better PR agency. We believe in a collaborative team environment, impactful results, and true partnership with our clients. 

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